Morocco is taking a new step in its tourism strategy by targeting the Chinese market, one of the most dynamic in the world. With the adoption of the international “Welcome Chinese” certification, the Kingdom becomes one of the African pioneers in offering a tailor-made experience to visitors from China. This initiative is led by Yangjin…
Morocco is taking a new step in its strategy to diversify tourism markets by adopting the international “Welcome Chinese” certification. This initiative aims to align the national tourism offering with the specific expectations of Chinese travelers, who are now among the most numerous and influential in the world. By becoming one of the first countries…
Morocco strengthens its strategy of international openness by targeting the Chinese tourism market, considered one of the most promising in the world. By adopting the international “Welcome Chinese” certification, the Kingdom positions itself as a pioneering player. This standard is currently the only one officially recognized by the Chinese government for welcoming Chinese travelers abroad.…
Morocco takes a decisive step to attract Chinese travelers, one of the most dynamic tourism markets in the world. The Kingdom positions itself as a pioneer through the adoption of the international “Welcome Chinese” certification, the only official standard validated by the Chinese government. At the heart of this initiative is Yangjin (Yummy) He, a…
A Strategic Impulse for Sino-Moroccan Tourism At the heart of a promising initiative aimed at boosting tourism exchanges between Morocco and China, the “Welcome Chinese” label is being introduced in the Kingdom. This deployment is orchestrated by Yangjin (Yummy) He, an emblematic figure whose professional and personal journey perfectly embodies the fusion of Moroccan and…
To better position itself in China, one of the world’s most sought-after tourism markets, Morocco is adopting the “Welcome Chinese” certification, a benchmark label for welcoming Chinese travelers. This initiative marks a new step in the national strategy of diversifying source markets by targeting a clientele with strong growth potential. At the forefront of this…
Morocco is accelerating its conquest of the Chinese tourism market by adopting the “Welcome Chinese” certification, a strategic label designed to align the national offering with the expectations of Chinese travelers. This new step further strengthens Morocco’s appeal to Chinese travelers, one of the world’s most dynamic tourism markets. The Kingdom is positioning itself as…
By adopting the international “Welcome Chinese” certification, the only official tourism quality standard validated by the Chinese government, Morocco is signaling its commitment to understanding, welcoming, and building loyalty among one of the world’s most influential tourism markets. For your information, “Welcome Chinese” is part of a comprehensive transformation of hospitality, communication, and service practices,…
The Kingdom of Morocco is embarking on a new strategy to capture the Chinese tourism market, one of the largest and most dynamic in the world. By adopting the international “Welcome Chinese” certification, the only standard officially recognized by the Chinese authorities, Morocco is positioning itself as one of the pioneering countries in Africa in…
Morocco has taken a decisive step to attract Chinese travelers, one of the world’s most dynamic tourism markets. The Kingdom is positioning itself as a pioneer by adopting the international “Welcome Chinese” certification, the only official standard validated by the Chinese government. “Welcome Chinese”: A New Era for Sino-Moroccan Tourism, Led by Yangjin He At…
