Mehdi Laraki is the Chairman of the Morocco-China Business Council of the General Confederation of Moroccan Enterprises (CGEM). He has stated that The Kingdom of Morocco companies hope to export agricultural products to China and access the Chinese market through the China International Import Expo (CIIE). On November 5, 2025, he met with a delegation, and the two sides…
All the way to Morocco — and witnessing a true TWO-WAY journey of China-Africa cooperation. 🤝⚡ From June 10–12, the China-Africa Economic and Trade Expo – Morocco Special Edition kicked off in full swing. 🔥 This is also the first major overseas economic and trade event organized by Hunan in Africa since China introduced…
The fifth China-Africa Economic and Trade Expo (CAETE) opened Wednesday in Casablanca under the theme “Discovering Africa,” with the participation of approximately 250 Moroccan and Chinese companies, illustrating the growing dynamism of economic relations between Morocco and China. Organized jointly by the CAETE Organizing Committee Secretariat and the Ministry of Industry and Trade, this three-day…
Casablanca is hosting the 5th edition of the Sino-African Economic and Commercial Exhibition (#CAETE), a major meeting bringing together nearly 250 Moroccan and Chinese companies around investment, industry and trade opportunities. On the occasion of the 10th anniversary of the strategic partnership between Morocco and China, this event highlights the growing dynamics of bilateral…
🇲🇦🇨🇳 Mr. Chakib ALJ, President of CGEM, received yesterday a high level Chinese economic delegation led by Mr. Ren Hongbin, Chairman of the China Council for the Promotion of International Trade (CPPIT) in the presence of Mr. Anas Guennoun, Vice-President of the International Committee of CGEM, and Mr. Mehdi Laraki, President of the Morocco-China Business…
Morocco is taking a new step in its tourism strategy by targeting the Chinese market, one of the most dynamic in the world. With the adoption of the international “Welcome Chinese” certification, the Kingdom becomes one of the African pioneers in offering a tailor-made experience to visitors from China. This initiative is led by Yangjin…
Morocco is taking a new step in its strategy to diversify tourism markets by adopting the international “Welcome Chinese” certification. This initiative aims to align the national tourism offering with the specific expectations of Chinese travelers, who are now among the most numerous and influential in the world. By becoming one of the first countries…
Morocco strengthens its strategy of international openness by targeting the Chinese tourism market, considered one of the most promising in the world. By adopting the international “Welcome Chinese” certification, the Kingdom positions itself as a pioneering player. This standard is currently the only one officially recognized by the Chinese government for welcoming Chinese travelers abroad.…
Morocco takes a decisive step to attract Chinese travelers, one of the most dynamic tourism markets in the world. The Kingdom positions itself as a pioneer through the adoption of the international “Welcome Chinese” certification, the only official standard validated by the Chinese government. At the heart of this initiative is Yangjin (Yummy) He, a…
A Strategic Impulse for Sino-Moroccan Tourism At the heart of a promising initiative aimed at boosting tourism exchanges between Morocco and China, the “Welcome Chinese” label is being introduced in the Kingdom. This deployment is orchestrated by Yangjin (Yummy) He, an emblematic figure whose professional and personal journey perfectly embodies the fusion of Moroccan and…
