To better position itself in China, one of the world’s most sought-after tourism markets, Morocco is adopting the “Welcome Chinese” certification, a benchmark label for welcoming Chinese travelers. This initiative marks a new step in the national strategy of diversifying source markets by targeting a clientele with strong growth potential. At the forefront of this…
Morocco is accelerating its conquest of the Chinese tourism market by adopting the “Welcome Chinese” certification, a strategic label designed to align the national offering with the expectations of Chinese travelers. This new step further strengthens Morocco’s appeal to Chinese travelers, one of the world’s most dynamic tourism markets. The Kingdom is positioning itself as…
By adopting the international “Welcome Chinese” certification, the only official tourism quality standard validated by the Chinese government, Morocco is signaling its commitment to understanding, welcoming, and building loyalty among one of the world’s most influential tourism markets. For your information, “Welcome Chinese” is part of a comprehensive transformation of hospitality, communication, and service practices,…
The Kingdom of Morocco is embarking on a new strategy to capture the Chinese tourism market, one of the largest and most dynamic in the world. By adopting the international “Welcome Chinese” certification, the only standard officially recognized by the Chinese authorities, Morocco is positioning itself as one of the pioneering countries in Africa in…
Morocco has taken a decisive step to attract Chinese travelers, one of the world’s most dynamic tourism markets. The Kingdom is positioning itself as a pioneer by adopting the international “Welcome Chinese” certification, the only official standard validated by the Chinese government. “Welcome Chinese”: A New Era for Sino-Moroccan Tourism, Led by Yangjin He At…
The Kingdom of Morocco is embarking on a new strategy to capture the Chinese tourism market, one of the largest and most dynamic in the world. By adopting the international “Welcome Chinese” certification, the only standard officially recognized by the Chinese authorities, Morocco is positioning itself as one of the pioneering countries in Africa in…
