A Strategic Impulse for Sino-Moroccan Tourism
At the heart of a promising initiative aimed at boosting tourism exchanges between Morocco and China, the “Welcome Chinese” label is being introduced in the Kingdom. This deployment is orchestrated by Yangjin (Yummy) He, an emblematic figure whose professional and personal journey perfectly embodies the fusion of Moroccan and Chinese cultures.
Yangjin He: The Architect of a Cultural and Economic Bridge
An Exemplary Career in the Service of Rapprochement
Originally from China, Yangjin He is a businesswoman with an impressive profile. A graduate in Tourism Management from Southwest Jiao Tong University and holder of an MBA obtained in Thailand, she began her career as a journalist and facilitator. Her expertise was then honed through her role in the marketing management of prestigious five-star hotels. Having been based in Morocco for more than a decade, Ms. He has built a solid network within the country’s economic and tourism spheres.
Her entrepreneurial vision took shape through the creation of a travel agency, Chinese restaurants, a hotel, an import-export company, and a services company. These multiple activities have enabled her to forge deep ties with both Chinese and Moroccan business communities. This dual immersion, in both China and Morocco, gives her a unique understanding of the expectations of Chinese travelers, while also mastering the specificities of the local market.
A Strategic Vision for Tourism
“I have always believed that travel is a bridge between cultures. With Welcome Chinese, we are creating that bridge so that Morocco becomes a familiar, welcoming destination perfectly tailored to the expectations of Chinese visitors,” explains Ms. He, highlighting the essence of her commitment.
“Welcome Chinese”: A Global Label of Excellence in the Service of Morocco
The Advantages of a Targeted Certification
The “Welcome Chinese” certification is specifically designed to meet the requirements of Chinese travelers. It guarantees smooth communication in Mandarin, an adapted food offering, hospitality that respects Chinese cultural standards, and the availability of familiar payment methods such as China UnionPay.
Undisputed International Recognition
Companies adopting this label benefit from extensive visibility and promotion through the network of the China Tourism Academy (CTA), with the support of major official partners, including China Central Television (CCTV), the Chinese public broadcaster. Already embraced by major global tourism players such as Aéroports de Paris, Rome Fiumicino Airport, Accor Hotels, and the Ferrari Museum, this label has established itself as a guarantee of trust and quality recognized internationally.
New Horizons for Moroccan Tourism
Connecting Morocco to the Chinese Travel Giant
The rollout of “Welcome Chinese” in Morocco opens up unprecedented opportunities for all stakeholders in the sector: hoteliers, restaurateurs, museums, airlines, railway stations, shopping centers, and cultural sites. For Ms. He, this project goes beyond simple certification: “it is an opportunity for Moroccan tourism stakeholders to connect directly to the Chinese distribution network and benefit from unique visibility in this market.”
A Strategic Imperative for the Future
This certification is set to become an essential step for all entities wishing to strengthen their attractiveness and establish a lasting connection with one of the most dynamic and influential tourism markets in the world.
Source: https://barid.tv/2026/01/13/le-maroc-deploie-le-label-welcome-chinese-une-passerelle-inedite-pour-le-tourisme-sino-marocain-portee-par-yangjin-he/
