Morocco is taking a new step in its tourism strategy by targeting the Chinese market, one of the most dynamic in the world. With the adoption of the international “Welcome Chinese” certification, the Kingdom becomes one of the African pioneers in offering a tailor-made experience to visitors from China. This initiative is led by Yangjin…
Morocco is taking a new step in its strategy to diversify tourism markets by adopting the international “Welcome Chinese” certification. This initiative aims to align the national tourism offering with the specific expectations of Chinese travelers, who are now among the most numerous and influential in the world. By becoming one of the first countries…
Morocco strengthens its strategy of international openness by targeting the Chinese tourism market, considered one of the most promising in the world. By adopting the international “Welcome Chinese” certification, the Kingdom positions itself as a pioneering player. This standard is currently the only one officially recognized by the Chinese government for welcoming Chinese travelers abroad.…
Morocco takes a decisive step to attract Chinese travelers, one of the most dynamic tourism markets in the world. The Kingdom positions itself as a pioneer through the adoption of the international “Welcome Chinese” certification, the only official standard validated by the Chinese government. At the heart of this initiative is Yangjin (Yummy) He, a…
A Strategic Impulse for Sino-Moroccan Tourism At the heart of a promising initiative aimed at boosting tourism exchanges between Morocco and China, the “Welcome Chinese” label is being introduced in the Kingdom. This deployment is orchestrated by Yangjin (Yummy) He, an emblematic figure whose professional and personal journey perfectly embodies the fusion of Moroccan and…
