The Kingdom of Morocco is embarking on a new strategy to capture the Chinese tourism market, one of the largest and most dynamic in the world. By adopting the international “Welcome Chinese” certification, the only standard officially recognized by the Chinese authorities, Morocco is positioning itself as one of the pioneering countries in Africa in…
Morocco has taken a decisive step to attract Chinese travelers, one of the world’s most dynamic tourism markets. The Kingdom is positioning itself as a pioneer by adopting the international “Welcome Chinese” certification, the only official standard validated by the Chinese government. “Welcome Chinese”: A New Era for Sino-Moroccan Tourism, Led by Yangjin He At…
The Kingdom of Morocco is embarking on a new strategy to capture the Chinese tourism market, one of the largest and most dynamic in the world. By adopting the international “Welcome Chinese” certification, the only standard officially recognized by the Chinese authorities, Morocco is positioning itself as one of the pioneering countries in Africa in…
