Morocco takes a decisive step to attract Chinese travelers, one of the most dynamic tourism markets in the world. The Kingdom positions itself as a pioneer through the adoption of the international “Welcome Chinese” certification, the only official standard validated by the Chinese government.
At the heart of this initiative is Yangjin (Yummy) He, a businesswoman with a fascinating career who embodies the link between Morocco and China. Originally from China, a graduate in Tourism Management from Southwest Jiao Tong University and holder of an MBA from Thailand, she began her career as a journalist and facilitator before leading the marketing of major five-star hotels.
Based in Morocco for more than a decade, Ms. He has built a strong network within economic and tourism circles. Through the creation of a travel agency, Chinese restaurants, a hotel, an import-export company, and a services company, she has forged close ties with both Chinese and Moroccan business communities. This dual experience, in both China and Morocco, enables her to understand the expectations of Chinese travelers while mastering the realities of the local market. “I have always believed that travel is a bridge between cultures. With Welcome Chinese, we are creating this bridge so that Morocco becomes a familiar, welcoming destination perfectly suited to the expectations of Chinese visitors,” explains Ms. He.
A label of excellence recognized internationally
The “Welcome Chinese” certification was designed to meet the specific expectations of Chinese travelers: communication in the Chinese language, adapted catering, hospitality aligned with cultural standards, and convenient payment methods such as China UnionPay. Companies that join this program benefit from major visibility and promotion through the network of the China Tourism Academy (CTA), with the support of official partners such as China Central Television (CCTV), the Chinese public television network.
Already adopted by global references such as Aéroports de Paris, Rome Fiumicino Airport, Accor Hotels, and the Ferrari Museum, this label is recognized as a guarantee of trust and quality.
New prospects for Morocco
With its rollout in Morocco, Welcome Chinese opens up new prospects for tourism stakeholders: hotels, restaurants, museums, airlines, railway stations, shopping centers, cultural sites, and more. For Ms. He, this project is far more than a label: “it is an opportunity for Moroccan tourism stakeholders to connect directly to the Chinese distribution network and benefit from unique visibility in this market.” A certification that is set to become an essential step for those wishing to strengthen their attractiveness and establish a lasting connection with one of the most influential tourism markets in the world.
Source: https://femmesdumaroc.com/inspiration/radar/welcome-chinese-une-nouvelle-ere-pour-le-tourisme-sino-marocain-portee-par-yangjin-he
