International Label: By obtaining the “Welcome Chinese” certification, Morocco takes a decisive step toward attracting Chinese travelers, one of the most dynamic tourism markets in the world.
A new era is opening for Sino-Moroccan tourism. The Kingdom is positioning itself as a pioneer through the adoption of the international “Welcome Chinese” certification, the only official standard endorsed by the Chinese government. This certification is becoming an essential requirement for destinations seeking to strengthen their appeal and build long-term connections with one of the most influential tourism markets globally. With its rollout in Morocco, Welcome Chinese creates new opportunities for tourism stakeholders: hotels, restaurants, museums, airlines, railway stations, shopping centers, cultural attractions, and more.
It is important to note that “Welcome Chinese” was designed to meet the specific expectations of Chinese travelers: communication in Chinese, adapted dining options, hospitality that respects cultural standards, and practical payment methods such as China UnionPay. Companies joining this program benefit from strong visibility and promotional support through the network of the China Tourism Academy (CTA), with the backing of official partners such as China Central Television (CCTV), the national Chinese television network.
Already adopted by global leaders such as Paris Airports, Rome Fiumicino Airport, Accor Hotels, and the Ferrari Museum, this label is recognized as a guarantee of trust and quality.
Source: https://aujourdhui.ma/economie/engage-dans-une-nouvelle-dynamique-du-tourisme-chinois-le-maroc-adopte-la-certification-welcome-chinese
