CERTIFICATION WELCOME CHINESE

Gelacom is the exclusive representative in Morocco of the “Welcome Chinese” certification, issued by the Chinese Academy of Tourism (CTA).

Indeed, “Welcome Chinese” is the only standard authorized by the Chinese government via the CTA to label destinations internationally. The Chinese government strongly supports this initiative so that destinations become Chinese friendly.

This certification is a set of overseas travel service standards that aims to improve services for Chinese travelers. By participating in this program, certified members will be qualified to join CTA’s partner network and thus enjoy great marketing and promotional benefits.

The certification program also includes participation from Chinese state-owned companies such as China Central Television (CCTV), the public television network and China Union Pay (CUP), China’s only credit card issuer.

The purpose of this partnership is to help Moroccan companies to attract more Chinese tourists. “Welcome Chinese” will support the Chinese distribution strategy of Moroccan companies, both online and offline, with a focus on bringing highly qualified traffic to the website of certified customers. But also by teaching them how to best welcome Chinese tourists and accompany them during their stay in Morocco.

All tourism stakeholders can benefit from this certification: Hotels, Restaurants, Museums, Airports, Airlines, stations and stations, railway companies, Malls, tourist circuits, etc.

Several international entities have received their certification, including ADP (Aéroports de Paris), Rome Fiumicino Airport, IHG Hotels, Accor Hotels Europe, Ferrari Museum, City of Bologna, etc. In Morocco, the Hyatt Regency Casablanca is the first certified member.