The initiative is by Mehdi Laraki, CEO of Gelacom: the creation of a platform that offers Morocco’s industrial companies an operational gateway to Asian markets through local partners exclusively.

The entity, headed by Tarik Bennouna, who has experience in passages in multinational companies such as Unilever or Nokia, is a Moroccan legal structure based in Casablanca, “Export Morocan Products (EMP) -Made In Morocco (MIM) Central purchasing for the exclusive and exclusive account of MIM “Made in Morocco”, a 100% Moroccan-based company in Shanghai, which centralizes orders from Asian customers.

The objective of creating this pool of exporters, bringing together Moroccan industrialists, is to facilitate the promotion and presence of Moroccan products in Asia.